The literal translation for Etta is “Head of the Household”.  They believe that most dogs are the head of the household and therefore deserve the highest quality, best tasting treats.  This is the core foundation of the Etta Says! brand.  Their treats are made with 100% all natural ingredients from verified farms across the USA.  They can tell you where their ingredients are grown and produced because quality is one of their highest priorities.  The philosophy followed by every employee in their Treat Planet Family is if they are not totally comfortable feeding their treats to their own beloved dogs, they are not going to feed them to yours.